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Subthemes of Persuasive Communication

Our research focuses on two subthemes, each with their own, but related set of research questions:

  • Health, communication and technology. How do doctors and patients communicate about illness and treatment? To what extent can narrative entertainment help viewers embrace existential issues? ​What does the analysis of (online) data reveal about opinion-formation? How do people connect in social media networks?
  • Discourse studies. How do people interact in institutional contexts? How do digital contexts differ from spoken ones? How do concreteness and metaphor affect the persuasiveness of a discourse? How do we establish a coherent representation of a discourse, in different genres and media? How do languages differ in their repertoire of cohesive devices and framing techniques?