Communication Science Radboud University

What makes social media, such as Instagram and Facebook, so attractive? Has VICE changed the shape of political interviews? What standards about love and friendship can you find in Netflix’s drama series like Pretty little liars and 13 Reasons Why? How does location-based advertising influence the buying behaviour of people? These are examples of questions that you can learn more about during the Communication Science degree programme.

Change perspective

What you will be studying is how the media are used to communicate. We challenge you to set your preconceived ideas of media and communication aside and view it from a critical, analytical perspective. You will study all types of media, from the newspaper to Twitter and gaming. How are media messages distributed and received? Who creates these messages and how do they do that? What is the impact on viewers, readers, and listeners? One thing is certain: starting with your first lecture, your perspective of the media will be radically altered. For instance, watching TV will never be the same, once you discover everything that happens behind the scenes.

At Radboud University, we are convinced that a broad perspective leads to new and surprising insights and versatile students. On our campus, academics from different disciplines work together and you benefit from this collaboration during your study programme. You will learn to observe issues in communication science from a variety of vantage points, such as psychology and sociology. This broad social and behavioural science approach is characteristic of our programme: it addresses the impact of the media, on individual media users and on society as a whole.

Theory and practice

Our programme distinguishes itself through substantial interaction between theory and practice. You will learn theory using many practical examples. You will delve into diverse research methods and techniques. Each year, you will conduct a research project which you will design and perform with a group of fellow students. For instance, you will create a content analysis of television programmes or news items and research what the viewer thinks of that content. In the third year of study, you will do an internship and there will be the option to study abroad for a period of time without incurring a study delay. In doing so, you will develop the inquisitive bearing that will be necessary later in your work.

Features of Communication Science at Radboud University

  • Best Master’s programme, even according to students
  • Interaction between theory and practice
  • A focus on the individual and society
  • Positive approach to media influence
  • Small-scale and flexible

Minor Media and Influence (English)

In the minor Media and influence students specialize in strategic and persuasive communication. The minor consists of three courses that cover theory, research, and practice. Various forms of strategic and persuasive communication are discussed, including traditional and nontraditional forms of advertising, marketing communication, health campaigns, and social marketing.

Full programms (English)