Introduction to the Behaviour Change study programme
The Master’s specialisation in Behaviour Change focuses on the connection between the science and practice of social influence and behaviour change. In this Master’s specialisation, students are trained to analyse behaviour change problems from a psychological perspective, and to develop interventions and persuasion strategies to tackle these problems.
The Master’s programme Behaviour Change teaches you to reflect on different ways to change behaviour such as by changing intentions or habits, by activating norms or values, by teaching people competences, or by adapting the environment. You learn to develop appropriate interventions and behaviour change strategies, and to test and improve their effectiveness. The behaviour change topics that are discussed are diverse. Examples include motivating people to adopt environmentally friendly behaviours, helping people with efforts to change their lifestyle, increasing diversity and reducing prejudice, and increasing active citizenship.
After this Master’s programme you are a practice-oriented researcher who can independently investigate behaviour-change questions, develop interventions to address behaviour change problems, and give advice on how to address behaviour change problems. To help you prepare for your professional career, the study programme focuses on the following aspects:
Advanced and up-to-date scientific knowledge about determinants of behaviour and how behaviour can be changed.
- The ability to relate and integrate different theories
- A clear method for mapping practical problems, designing interventions and testing them for effectiveness.
- Personal development in order to work effectively (together) in practice and leave the programme as a starting professional.
During the internship you will have the opportunity to apply all your knowledge and skills to solve an actual behaviour change problem in the professional field. The programme has a wide range of contacts and alliance partnerships within the professional field.
In the labour market, your prospects as a graduate psychologist in the field of behaviour change are quite diverse, ranging from jobs at commercial companies to jobs at government agencies or charities.
What does this degree programme offer?
- High-quality, respected, up-to-date knowledge and skills in research on psychology of behavioural change and social influence
- Collaboration and good contact with the practical field
- A challenging and cohesive course package in a logical order
- An open structure for input and reciprocal evaluation
- A well-functioning support system from the secretarial office and other services
What do we expect from our students?
- Interest in theories and research on psychology of behaviour change and social influence
- An analytical and research-oriented mind-set
- A proactive, entrepreneurial, and cooperative spirit: not simply absorbing what you are taught, but actively participating and contributing to the development of your fellow students
- Communication skills for engaging with the practical field
- A good work ethic and a high degree of attendance (full time)
The Master's specialisation in Behaviour Change aims to instil students with the knowledge, skills and attitudes needed to carry out optimal research and/or to implement interventions in the practical field of behavioural change as a starting professional. This knowledge and these skills are acquired through direct interaction with the field, with a key focus on an academic perspective. See the EER for more detailed information on the learning outcomes of this Master’s specialisation.