Specialisation in International Business
Economic globalisation and rapid developments in ICT have meant that many organisations today operate on an international scale and scour their environments for global opportunities. However, not every firm is benefitting to the same extent from globalisation. Trade policies and institutional environments of countries influence both inward and outward investment flows and ways in which firms are seeking a competitive advantage.
In this specialisation, you will be offered a strategic perspective on ways of gaining a competitive advantage in the global marketplace that aim to create both economic and social value. This suggests adopting a balanced outlook on relations with market and nonmarket stakeholders for a sustainable performance, seeking responsiveness and global efficiencies in marketing efforts, and innovating in emerging and developing markets.
Your Master’s Thesis consists of an individual research project, which enables you to investigate a topic of your choice in International Management under the close supervision of our expert staff. Most students opt to conduct their research in the field in collaboration with an organisation. For examples of research in this field, see our relevant publications.