Specialisation in Marketing
Marketing is much more than simply selling products or services. It is also about creating value for customers and other stakeholders. And these other stakeholders aren't just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders that have a stronger voice on many issues. Although the bottom line is still about profit, both people and planet have become major issues when it comes to a responsible perspective on marketing.
In the Master's specialisation in Marketing you learn all about creating long-term sustainable relationships with respect to corporate social responsibility. What is the impact of the marketing strategy on organisational performance? How can customers become involved in product development? What is needed to develop strong customer-brand relationships? These are only few of the questions that you learn to answer.
Your Master’s Thesis consists of an individual research project, which enables you to investigate a topic of your choice in Marketing under the close supervision of our expert staff. Most students opt to conduct their research in the field in collaboration with an organisation.