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Overview of the programme

Course overview Specialisation in Marketing
Period Course Course code Study load (amount of EC)
Semester 1 Block 1 Consumer Behaviour MAN-MMA024 6
Semester 1 Block 1 Marketing Performance MAN-MMA025 6
Semester 1 Block 1 and 2 Methodology in Marketing and Strategic Management Research MAN-MMA032A 6
Semester 1 Block 2 Marketing and Innovation MAN-MMA026 6
Semester 1 Block 2 International Brand Management MAN-MMA035A 6
Course overview Specialisation in Marketing
Period Course Course code Study load (amount of EC)
Semester 2 Block 3 Business Administration Elective 6
Semester 2 Block 3 Business Administration Elective 6
Semester 2 Block 3 and 4 Master’s Thesis in Marketing MAN-MMATH 18
Elective courses Specialisation in Marketing
Period Course Course code Study load (amount of EC)
Semester 2 3 Digital Marketing MAN-MMA038 6
Semester 2 3 Forms of Responsible Organising MAN-MOD011 6
Semester 2 3 International Human Resource Management MAN-MHR009 6
Semester 2 3 Social, Sustainable and Technological Innovation MAN-MOC006 6
Semester 2 3 Strategic Alliance and Network Management MAN-MST017 6
Semester 2 3 Strategic Scenarios and Business Models MAN-MST020 6
Semester 2 3 WEconomy; Exploring Transitional Business and Society Trends MAN-MOC007 6
Semester 2 3 Current Perspectives on Responsible Organisation MAN-MOC008 6
Semester 2 3 Data-driven Analytics for Responsible Business Solutions MAN-MOC009 6