Student International Business Communication
Student International Business Communication

Bachelor's Experience Day International Business Communication

Thursday 11 April 2024, 12:30 pm - 5 pm
Come study International Business Communication for a day and find out if the Bachelor’s suits you.

During a Bachelor’s Experience Day, you visit our campus for a day and follow a special programme with other prospective students. This day will give you a good impression of the university and the Bachelor’s programme. Moreover, it is the perfect opportunity to ask all your questions to students and staff.

During the Experience Day, you will get acquainted with the study programme and the study association and you will attend the followign lectures. 

Easy-peasy or stinky? Intercultural (mis)communication in the global village - dr. Noemi Mena Montes

Technological advances – software development – highspeed transportation -  the internet – all mean the world is rapidly becoming one big village. As such, we communicate with people from different cultures: on vacation, at work and even in the classroom. Although this communication is mostly successful, miscommunication can easily occur. In this lecture, we will look for visible and invisible factors that can cause intercultural miscommunication. We will examine, among other things, the meaning of gestures in different cultures and the role of context in oral communication. Additionally, we will determine how awareness of these factors can make intercultural communication a success.

Foreign languages in advertising - dr. Nathan Vandeweerd & dr. Aurora Tronsoco Ruiz

In this workshop you will look at how advertising campaigns can be adjusted to appeal to certain cultural values and/or stereotypes to cater to the needs of different (national or international) target groups. You can try your ‘creative’ hand at developing ideas to market different products for different groups of consumers. This workshop will give you an idea of the activities in the language & culture courses in the CIW/IBC programme.

The programme of this Bachelor's Experience Day is combined with Communicatie- en Informatiewetenschappen.

Online Experience Day

Are you not available on this day or can't attend for some other reason? Then it is also possible to participate in the Online Experience Day of International Business Communication. During the Online Experience Day, you get to see a lecture and a seminar and you can read all kinds of information about the university, programme, study association and student experiences. You can start at any time of the day.

Participate online

Thursday 11 April 2024, 12:30 pm - 5 pm
The Refter
Contact information

Do you have a question about the Bachelor’s Experience Day? Our Study Information team is happy to help:

Available on weekdays between 9:00 and 17:00.