What does it entail for businesses ‘on the ground’ to rethink the economy? In this session, we welcome exciting speakers from two companies to reflect on this question:
- Lieke van Kerkhoven, Co-founder of Floow2 & Radboud alumna
- Ronald van der Vight, Co-founder of Herenboeren Willemshoeve
Both Floow2 and Herenboeren are based on business models that do not primarily follow a profit maximisation logic. Instead, they actively develop business practices in alignment with models of strong sustainability, thus going far beyond the mantra of “people, planet, profit”.
Together with our guests, we will reflect on the role of individual businesses in the economy, interrogating the way our current economic system works and learning about ways to reshape dominant business logics.
We look forward to welcoming you to this session!