The events and meetings industry has traditionally relied on economic performance measures, eschewing social and environmental costs and benefits. However, recent studies have underlined the necessity for a more holistic approach. This approach is fleshed out in the present research. The theoretical and empirical findings of this dissertation helped to achieve the practice-oriented sustainability goals developed at the outset. The dissertation aims to offer stakeholders, decision-makers, event managers, associations and congress organisers a strategical instrument with which to identify the economic, social and environmental impacts of a planned event in order to utilise them in a targeted, sustainable fashion within the respective field of operation.
The findings of a mixed-method approach were used to develop a model to integrate, measure and steer event management sustainability from the perspective of event planners and associations, and propose a new concept for converting theory into applied practice for the industry.
Events and sustainability, tourism and marketing – these are the topics Vanessa Meinen is engaged in since more than 20 years. Born in Kleve, she studied International Tourism Management in Freiburg, Brighton (UK) and Heide/Westcoast, which she completed with a master’s degree. Since 2014 she is working also as programme coordinator for the study programme Sustainable Tourism and also actively supervises bachelor theses. This and her task for the World Federation of ADHD where she is responsible for the scientific programme and marketing of the world congresses has accompanied her work on this PhD project.