The campaign focuses on attracting new international Master's students to one of the many high-tech Master's programmes that the Netherlands has to offer. The ultimate goal is for these students to build their careers within the Dutch semiconductor industry, a sector facing an increasing shortage of highly educated technicians. Initially, the campaign will be rolled out in Spain, Italy and Indonesia.
Joint brand
The campaign is being conducted under the name The High-Tech Universities of the Netherlands. To reach international talent, the universities are focusing on social media campaigns, online advertisements, joint trade fair participation, knowledge exchange, networking activities and collaborations with semiconductor companies and government institutions in the target countries. A website has been developed to further inspire and inform interested students: www.hightechuniversities.nl. This website presents the participating universities and Master's programmes, and explains the Netherlands' position in the high-tech sector.
"The Nijmegen region has a strong and active chip tech sector. At Radboud University we train the specialists who can strengthen this sector now and in the future. Talent from all over the world is welcome for this", Sijbrand de Jong, Dean of the Faculty of Science.
Arnhem-Nijmegen region
Within the Arnhem-Nijmegen region there is a joint effort by partners to strengthen the Dutch chip industry. In addition to Radboud University, HAN, ROC, The Economic Board, the municipalities of Nijmegen and Arnhem, Lifeport, Novio Tech Campus and various companies from the region are working together on innovation, talent development and strengthening the Semicon ecosystem. The first steps have been taken to integrate semiconductor themes into our education through new courses, redesign of existing courses and Challenge Based Learning in collaboration with companies on the Noviotech Campus. Students who choose these specialisations can work on projects and cases from semiconductor companies, under the guidance of experts from these companies and lecturers from the university. This collaboration emphasises the importance of regional connection within this strategic national investment.