Opening van de jaarlijkse NAVO-conferentie op 12 mei 1964 met een toespraak van minister van Buitenlandse Zaken Joseph Luns (midden). Links: de Amerikaanse minister van Buitenlandse Zaken Dean Rusk, rechts: secretaris-generaal van de NAVO Dirk Stikker. Foto: NA/Anefo
Opening van de jaarlijkse NAVO-conferentie op 12 mei 1964 met een toespraak van minister van Buitenlandse Zaken Joseph Luns (midden). Links: de Amerikaanse minister van Buitenlandse Zaken Dean Rusk, rechts: secretaris-generaal van de NAVO Dirk Stikker. Foto: NA/Anefo

Stikker, Luns, De Hoop Scheffer, Rutte: Dutch in command at NATO

This year, NATO, founded on 4 April 1949, celebrates its 75th anniversary. For roughly 21 years, the Dutch have been the face of the military alliance, which is considered a remarkable achievement for a small country like the Netherlands. Dirk Stikker was secretary-general for three years (1961-1964), Joseph Luns for as many as 13 years (1971-1984) and Jaap de Hoop Scheffer for five years (2005-2009). Mark Rutte is in the race to become the fourth Dutch NATO Secretary General. Is there an ideal profile to qualify for the highest position at NATO? CPG communications officer Maaike van Deelen and researcher Anne Bos look to find the similarities between these four men.

Many foreign countries

If you want to be a top man at NATO, it seems obvious that you have to know your way around the world of international relations. One position that prepares you well for that is foreign minister, the position that Dirk Stikker held from 1948 to 1952. Remarkably, Stikker would be succeeded by not one but two foreign ministers: Joseph Luns (KVP) and Johan Beyen. The foreign press wondered why the tiny Netherlands needed two ministers in this post. Luns knew the answer: “As a small country, we have a tremendous amount of outside world to cope with.” Although relatively briefly, Jaap de Hoop Scheffer was also a foreign minister, and during his ministry, one of his famous sayings was: “We moeten niet gaan navelstaren.” (We should not start being individualistic.). When the rumours around an imminent move to NATO became increasingly strong, this quickly changed to: ‘we moeten niet gaan NAVO staren’.[1] (A play on words with NATO, but still used to mean we should not start being individualistic.). Although Mark Rutte was not foreign minister, he has a very extensive international network as prime minister. Outside the Netherlands, especially in the European context, the prime minister as head of government has gained a more important role in recent decades, often at the expense of the foreign minister's position. In this context, it is noteworthy that De Hoop Scheffer was the last secretary-general to be 'only a minister' and not a head of government like his successors, Anders Fogh Rasmussen and Jens Stoltenberg.
 

NATO Secretary-General Jaap de Hoop Scheffer in his office on 5 January 2004. Photo: NATO.
NATO Secretary-General Jaap de Hoop Scheffer in his office on 5 January 2004. Photo: NATO.
Press conference of 1979 NATO meeting. NATO Secretary-General Luns speaking. Photo: NA/Anefo

Long, longer, Luns

Whilst Stikker was foreign minister for four years and De Hoop Scheffer for only 1.5, Luns lasted 19 years. When a new cabinet took office, he wondered who he would govern with next. No Dutch minister lasted longer than him. After, he became the secretary-general of NATO for 13 years. Having passed Lubbers in August 2022, Rutte is now the Netherlands' longest-serving prime minister. Due to the introduction of a maximum term at NATO, Rutte will not be able to take Luns' crown any time soon. However, after several extensions of his term, current secretary-general Jens Stoltenberg has been in office for almost ten years.

Press conference of 1979 NATO meeting. NATO Secretary-General Luns speaking. Photo: NA/Anefo

Party change

Another fact that Rutte's three predecessors have in common is that prior to their party membership, they were also members of another party. Stikker co-founded the Partij van de Vrijheid (Party for Freedom) (1946-1948) before becoming the first chairman of the new VVD party. Incidentally, he also left that party again from 1952 to 1972 after conflicts with VVD leader Piet Oud. De Hoop Scheffer was a member of D66 in his younger years, and Luns was known to have been a member of the NSB from 1933-1936. Mark Rutte was always a VVD member and even chairman of the JOVD, the VVD's youth organisation. At the time of their switch to NATO, all four men were members of (a predecessor of) the CDA or the VVD and were thus centre-right in the political spectrum.

Party positions

All four men have been party leaders or had a high rank in their party. In these positions, they achieved varying degrees of success. For instance, Dirk Stikker became party leader for the Partij van de Vrijheid (Party for Freedom) in 1946. He was one of the founders of that party, which would later merge into the VVD, and gained six seats, which was considered a “poor result.[2] In his memoirs, published in 1966, Stikker stated that he had never identified himself with a single party: "In my heart, I am not a party man...”[3] 

In 1998, Jaap de Hoop Scheffer had to find his way back to the party after the CDA had lost 20 seats four years earlier. However, he, too, could have achieved a better result. After losing another five seats, it was a new low for the Christian Democrats.

For Joseph Luns, he was arguably in a better position. He was never the party leader, but between 1959 and 1971, he was always in the top five of the KVP candidate list in South Holland.[4] Luns was even the most admired Dutchman from 1963 until the end of his ministership, making him even more popular than Mies Bouwman. [5] His great popularity among the Dutch population was also evidenced by the number of preferential votes he attracted. In 1967, he received almost 86,000 votes, equating to two parliamentary seats. Chamber chairman Van Thiel came in second with 'only' 22,376 votes. Although Rutte has run several highly successful campaigns, his start as a political leader has been rough. In 2006, he narrowly won the party leader election position from Rita Verdonk, who became his 'running mate'. However, later that year in the elections to the House of Representatives, she secured 67,355 more votes than Rutte at position two of the candidate list.

Mark Rutte at the NAVO headquarters in 2012. Photo: NAVO.
Mark Rutte at the NAVO headquarters in 2012. Photo: NAVO.

Humour as a weapon

Sense of humour and good communication skills are traits we also find in Rutte and his predecessors. “The Netherlands is so small, sometimes even I still can't find it” is one of many winged statements by Luns.[6] It will partly underlie the great popularity he enjoyed. “If there are tensions, and you make a joke, you're able to break the ice a bit” was how his secretary Elisabeth Borgman-Brouwer described her boss's tactics in an Andere Tijden (Other Times) episode from 2010. [7] Jaap de Hoop Scheffer, according to classmates from his diplomatic class, possessed acting skills, where he could imitate various ambassadors well, especially the very pompous ones, and wrote many meritorious cabaret songs, although this remained hidden from the general public. [8] cabaret songs, although this remained hidden from the general public.8 However, his diplomatic talent was one thing that was not hidden. In 2000, he became a 'victim' of a practical joke by the hidden-camera programme Bananasplit, [9] his daughter Caroline, who was in on the plot, introduced her new ‘boyfriend’ Jimmy to her parents. Jimmy was a slacker with no real aim in life and older than De Hoop Scheffer himself. Nevertheless, the prospective father-in-law kept a straight face whilst he thought about how to nip this relationship in the bud. NATO Ambassador Niek Biegman, who had seen the broadcast, thought De Hoop Scheffer had passed this 'pressure test' gloriously: “Even when the world is collapsing in this head, he's still able to carry on. This is very important.” [10] Mark Rutte has been warned.

Jaap de Hoop Scheffer and his wife Jeanine are pranked in Tros' Bananasplit.
Jaap de Hoop Scheffer and his wife Jeanine are pranked in Tros' Bananasplit.
Literature reference

[1] Teun Lagas, ‘Altijd loyaal, tot op het bot’, Trouw, 23 sept. 2003.

[2] Partij van de Vrijheid (PvdV) - Parlement.com

[3] Dirk U. Stikker, Memoires. Herinneringen uit de lange jaren waarin ik betrokken was bij de voortdurende wereldcrisis (Rotterdam/Den Haag 1966) aangehaald in: Boris van Haastrecht en Gerrit Voerman, Founding fathers van de VVD. Dirk Stikker en Piet Oud (Amsterdam 2023).

[4] Mr. J.M.A.H. (Joseph) Luns - Parlement.com

[5] Zo zijn wij. De eerst vijfentwintig jaar NIPO-onderzoek (Amsterdam en Brussel 1970) p. 75-80, aangehaald in: Jan Willem Brouwer, ‘De neerbuigende minzaamheid van Joseph Luns. J.M.A.H. Luns (1911-2002) gezien vanuit de Handelingen’, in: C.C. van Baalen e.a. (red.), Emotie in de politiek. Jaarboek Parlementaire Geschiedenis 2003 (Den Haag 2003) p. 145-149.

[6] ‘Terzijde’, Vrij Nederland, geciteerd in: Han. J.A. Hansen, Luns, Drees, De Quay, Marijnen en Cals over Luns (Hilversum 1967).

[7] Andere Tijden, ‘Joseph Luns, on-Nederlandse diplomaat’, uitgezonden op 25 maart 2010, https://anderetijden.nl/aflevering/239/Joseph-Luns-on-Nederlandse-diplomaat, geraadpleegd op 21 maart 2024.

[8] Robert van de Roer, profile Jaap de Hoop Scheffer, NATO Review, 1 dec. 2003, NATO Review - Jaap de Hoop Scheffer: Diplomatic long distance runner, geraadpleegd op 21 maart 2024.

[9] Bananasplit met fam De Hoop Scheffer (youtube.com) 

[10] Ibidem. 

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Centre for Parliamentary History
Theme
History, Politics