According to Visseren-Hamakers, language is not neutral, because it not only describes reality but also helps to shape it. Expressions and words reflect what a society considers important. However, many of the existing expressions are unkind to animals, normalise violence or reflect an unsustainable world view, whilst conscious choices can be made in favour of alternatives. Visseren-Hamakers points out that language matters and must improve, because social change also begins with small choices of words. After all, we communicate with one another every day. In this way, she believes, we can work towards a more loving society.
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