Marketing

Marketing focuses on creating long-term sustainable relationships with regard to corporate social responsibility. It is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups, and public administrators are also stakeholders gaining a stronger say. While the 'bottom line' still revolves around profit, both 'people' and 'planet' have become important themes when it comes to a responsible perspective on marketing.