During the first year of the English-taught Bachelor’s programme in International Business Communication, you will take a range of courses that introduce you to the three main areas of the programme: Language, Communication and Organisation, Intercultural Communication, and Academic and Research Skills.
Language, Communication and Organisation
The Language, Communication and Organisation part of the programme focuses on communication and language in international organisations. In the first year, you will take courses in Corporate Communication, Organisation and Management, Marketing Communication, Language and Communication, and Information Science.
Intercultural Communication
The Intercultural Communication part of the programme focuses on culture and language. The first year consists of an introductory course to Intercultural Communication, as well as foreign language courses in the language of your choice (English, French, German or Spanish). The Foreign Language component consists of language courses that will increase your knowledge and understanding of the grammar and pronunciation of your chosen language. In addition, you will take practical language proficiency courses that focus on common communication issues faced by international organisations. In the first year, these courses are about Strategic Alliances and International Markets.
Academic and Research Skills
The Academic and Research Skills component covers the methodological part of the programme. You will polish your critical thinking and academic writing skills and learn how to conduct communication studies research by following the first-year courses Academic Skills and Research Methodology.