What can you do with a Master's in Behaviour Change?

You will make a difference by connecting psychological science with the actual practice of changing behaviour. 

Competences: what have you learned

You will be able to apply empirical and scientific knowledge to practical behaviour change issues, and advise on concrete intervention strategies. You can confidently implement and test the effectiveness of a behaviour change intervention and communicate about the process and goals involved.

After your studies

Graduates have found work in many different professions, e.g. as prevention expert, information officer, strategist in advertising or marketing companies (both online and offline), communication consultant, researcher, health promoter or policy officer in local, provincial or national government. You could also consider doing a government- or corporate traineeship. Or start your own behaviour change consulting firm or research agency, just like many alumni successfully have done. 

Possible occupations

  • Behaviour change psychologist
  • Behaviour insights expert
  • Behavioural strategist in advertising or marketing
  • (Scientific) researcher
  • Health promotor
  • Policy advisor
  • Information officer
  • Communication consultant

Alumni in the work field 

A number of alumni have successfully established their own behaviour change consulting firm or research agency. Examples of companies that have been set up by alumni from this Master’s programme are:

Duwtje Novi Mores NudgersGedragsland SHIFT WavyNuance Behaviour and Beyond 

Discover how Valerie experienced this Master's programme and how it prepared her for her job as policy advisor Digital Maturity.

Find out what Lobke's job as a behavioural researcher entails and how she looks back on the Master's programme.

Radboud Career Service

You can always contact the Radboud Career Service. The Career Service offers students and young alumni guidance and support as they venture into the labour market. Career Service is available for career guidance, job application tips or if you require information about internships and job vacancies.

Keep developing, even after your Master's

Radboud University can also help you develop professionally after your Master's. Through our courses, training, and continuing education programs, you will delve into current issues and strengthen your knowledge and skills. With our education for professionals, you will continue to grow and be prepared for new challenges.