Why study Creative Industries in Nijmegen?

As a student of the specialisation Creative Industries, you will focus on the role of culture within this sector and the specific tension between creativity and commerce. The programme looks at fashion, music, film and television, but also (social) media and education. You will tackle the most urgent challenge of today: can the creative industry help to make the future more sustainable? Sustainability pertains to the realm of the ecological (climate change, biodiversity) as well as the social (gender and diversity; poverty reduction; democracy). You will explore how culture can help or hinder sustainability. The focus on cultural sustainability is often forgotten or ignored. Yet, culture plays a huge role in the logic of continuous change, innovation and growth. As culture is central to the creative industries, you will explore how this sector can play a role in bringing together culture and sustainability. Eventually, the goal is that sustainability becomes embedded in culture and leads to a sustainable future. 

  • We approach the creative industries with a strong focus on culture and sustainability: we put the creative object, product and process itself at the centre of the study and explore how culture can help or hinder sustainability. This emphasis makes our approach unique in the Netherlands.
  • We look at a range of areas in the creative industry: not just fashion, music, film and television, but also (social) media and education.
  • We take a practical approach by looking not just at the big players, like global conglomerates but also at small and medium enterprises, not forgetting the one-person companies.
  • Our programme is hands-on, with several assignments a week that challenge you to develop the soft skills necessary to be successful in the job market.
  • We have close contact with art and cultural organisations in and around Nijmegen. You can use these contacts to get a real taste of the industries you’re going to be working in.

Challenges for experts of the creative industries

Our approach to creative industries is both theoretical and pragmatic. In this Master’s specialisation, we look at the larger and smaller players in the field of creative industries, from global conglomerates right down to one-man/woman companies. We have a look at the challenges they may face. These challenges include:

  1. Trying to determine what will happen in the future. As a future expert in Creative Industries you will learn to analyse and predict the trends in the field itself: from practical questions like what influence the iPhone may have on fashion, to more general questions like: how can culture bring together communities or how can the creative industries invest in values of beauty, quality and meaning-making?
  2. Trying to make the field more sustainable. In the Creative Industries trends move at a surprisingly fast pace. Tomorrow’s must-have will be old next week. Is it possible to slow trends down in the fast-changing globalised world? Or can we introduce slowness as the new trend?

Do you want to know more about what Radboud University has to offer?

Why Radboud University