Master's specialisation of Business AdministrationDigital Management
Join the Digital Management specialisation to become a boundary spanner who bridges business and technology. Learn how to use AI and other digital innovations responsibly to boost organisational performance and create a positive impact on society.
Something for you?
In this specialisation, you will explore what it means to manage digital transformation responsibly. You will combine insights from business, technology and ethics to shape digital strategies that truly make a difference.
- Focus on ethical, legal, societal and sustainable (ELSSA) aspects of digital transformation
- Gain hands-on experience with the fundamentals of data, infrastructure, and AI
- Develop critical reflection on technology implications
- Learn to develop responsible digitalisation strategies
- Become the boundary spanner who bridges data and AI teams with management
- Contribute to the UN Sustainable Development Goals and create real social impact.
Admission requirements
Do you want to know if you can be admitted? Read more about the admission requirements of this programme.
Admission and applicationApply now
If you have determined that you can be admitted with your previous education, you can apply via Studielink.
Apply nowFactsheet
- Main language
- English
- Study duration
- 1 year (60 EC)
- Start
- September
- Contact hours
- 5-10
- Programme format
- Full time
- Degree
- Master of Science, specialisation of Business Administration
- Faculty
- Nijmegen School of Management
- CROHO code
- 60644
- Accreditation
- AACSB, NVAO
What will you learn
You will learn how to steer digital transformation responsibly by combining theory and practice across ethics, law, society and sustainability. The programme covers digital transformation, data analytics, technology at work and digital marketing, and builds skills in strategic decision‑making, ethical leadership, critical reflection and applied research. Through case studies, group projects and small, multidisciplinary seminars you will practice combining insights from business, technology and ethics to shape digital strategies that truly make a difference.
Study programmeFuture career opportunities
Graduates are equipped to lead and advise on responsible digital transformation in a wide range of sectors. You will be prepared for roles such as:
- Digital Transformation Consultant
- Digital Business Analysts or Specialists
- Digital Policy Analyst
- Sustainable Digital Innovation Manager
- Digital Strategists
- Business owners of digital services or consultation
Research
As a Digital Management student, you will engage with cutting-edge research on how technology transforms organisations and society. Our research focuses on the ethical, organisational, and societal implications of digital innovation and how to make digital transformation truly responsible. Examples are:
- How can organisations develop their AI strategies to improve AI literacy for their employees?
- How can companies foster a culture of digital inclusivity and well-being in the workplace, while managing the impact of automation and AI on the workforce?
- What are the most effective strategies for developing and implementing responsible digital marketing campaigns that balance the need for personalisation with concerns for data privacy and consumer trust?
Questions about this programme?
Do you have a question about this programme? We're happy to help. Please contact us, ask a student or check out our information activities.
ContactTuitions & grants
If you are going to follow this Master's programme, you will pay an annual tuition fee. There are different tuition rates. The amount depends on your personal situation.
Tuition