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Master's specialisationMarketing

Marketing is more than just selling products or services; it is about creating value with customers and other stakeholders. Learn to build and manage customer relationships and how these will help you in key marketing activities such as branding.

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Something for you?

  • The key to this specialisation is relationship management.
  • You will come to understand that more than a sound product is needed.
  • You will learn how marketing relates to other business disciplines such as sales and HRM.
  • You will gain needed knowledge in social and psychological processes.
Why study this programme?

Admission requirements

Do you want to know if you can be admitted? Read more about the admission requirements of this programme.

Admission and application
This master's specialisation has provided many opportunities to apply knowledge learned in lectures to real marketing challenges.
Natalia Cervantes
Natalia Cervantes Student Read Natalia's story
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What will you learn

In the Master's specialisation in Marketing, you will learn all about creating long-term sustainable relations in relation to corporate social responsibility. Marketing is all about creating value for customers and other stakeholders. And these other stakeholders are not just shareholders or other players that have a financial interest. Employees, local residents near factories, environmental groups and public administrators are also stakeholders gaining a stronger say. Although the bottom line is still about profit, both people and planet have become major issues when it comes to responsible perspective on marketing.

Study programme

Future career opportunities

After graduation, you have great analytical skills and a sound understanding of business practices. This makes you well suited for a wide range of (international) job positions, such as:

  • Market researcher 
  • Account manager 
  • Brand manager 
  • Management consultant at a non-profit organisation

Career prospects


To indicate the type of research in this specialisation, a few examples:

  • What are the effects of compulsive buying behavior on relationship strategies?
  • What is the impact of the marketing strategy on organisational performance?
  • How can customers be gotten involved in product development?
  • What is needed to develop strong customer-brand relationships?

Questions about this programme?

Do you have a question about this programme? We're happy to help. Please contact us, ask a student or check out our information activities.


Tuitions & grants

If you are going to follow this Master's programme, you will pay an annual tuition fee. There are different tuition rates. The amount depends on your personal situation.