Natalia Cervantes

Natalia Cervantes
This master's specialisation has provided many opportunities to apply knowledge learned in lectures to real marketing challenges.
Name
Natalia Cervantes
Programme
Marketing
Study start date
Previous education
Business Administration, Radboud University

Natalia Cervantes is a Master's student Marketing.

What do you like about the programme/specialisation and why? How has the programme/specialisation challenged you (in relation to your previous education)? Did you experience things that were especially difficult?

The Master's specialisation in Marketing has provided many opportunities to apply knowledge learned in lectures to real marketing challenges faced by businesses.

What do you think about the atmosphere in class (for example the relationship between students and with the teachers/researchers)?

Throughout the course, the professors were always very approachable. The set up of smaller tutorial sessions also allows us to ask questions that arise as well as discuss the material with fellow students.

What do you find most challenging in your Master’s (specialisation)? Have you encountered any obstacles?

The short time span of the Master's programme makes this an intense 1-year of study. The Master's studies become your priority in order to be able to keep up with the courses and be prepared for the Master's thesis.

Are you currently doing an internship? Or what is your thesis about?

My thesis explores the difference between consumer adoption and resistance to innovation. This is a very interesting topic to study in the context of plant-based alternatives and how consumers react to innovations within meat substitutes.

Why do you think is it important that that there are people out there with this degree? What are your plans once have received your Master's degree?

Once I finish my Master's programme, I hope to work with companies on their branding and help create suitable marketing campaigns.