What can you do with a Master's in Marketing?

After graduation, most Marketing students pursue careers as brand managers, digital marketing specialists, online marketers, product managers, marketing analysts, account managers, or marketing consultants. Employers greatly value our graduates for their strong analytical skills and solid understanding of business practice.

Many graduates also choose to start their own business, applying their knowledge of marketing and innovation in entrepreneurial settings. Graduates working in the profit sector find opportunities across a wide range of industries, including food, technology, and retail. Others build meaningful careers in the non-profit sector, such as healthcare, education, or government organisations.

Competences: what what you have learned

This programme helps you understand how organisations create value for customers and other stakeholders. You will learn to evaluate how marketing activities contribute to both organisational success and societal impact. A deep dive into consumer psychology and social influences equips you to understand buying behavior and build strong customer relationships. Finally, you will develop strategic skills to manage innovation, enabling you to successfully develop and commercialise new offerings for competitive advantage.