Why study this programme?

Do you want to learn how to build and manage customer relationships and how these relationships will help in key marketing activities such as branding, product management and service innovation? During this Master's specialisation, you will learn everything about creating long-term sustainable relations.


Master's specialisation in Marketing

The key to this specialisation is relationship management. You will come to understand that more than a sound product is needed. Top-quality services can also strengthen consumer relation through trust, commitment and loyalty. All this need to be part of marketing strategies and plans which you will learn how to make.

We train you to become both an academic marketing specialist and a responsible marketing professional. You will learn to know when and how to use marketing theories, insights and tools. We want you to be able to think at a conceptual level and to critically reflect on marketing theories and practice. We stimulate you to consider the long-term well-being of all stakeholders.
You will gain needed knowledge in social and psychological processes. You will use this and your knowledge of scientific methodology to extract the perception of the consumer out of marketing research data and bring it into campaigns and plans.

You will come to understand how marketing relates to other business disciplines such as sales, human relation management, product development, distribution, communication and service quality.


Why choose Radboud University

  • Our classes are small and interactive, and our professors are easily approachable. There is an open environment where you can easily come in contact with other students.
  • Our compact campus in Nijmegen is the greenest and most beautiful in the Netherlands where everything is within walking distance.
  • We encourage our students to take a multidisciplinary approach to their studies, and in many cases, you are free to customise your own programme, so you can learn about and research topics that you are passionate about.
  • You earn a valuable diploma in an outstanding university system. Furthermore, we stimulate and support the development of your critical skills in order to improve your chances in the job market within your field.

Do you want to know more about what Radboud University has to offer?

Why Radboud University

Nijmegen School of Management

At Nijmegen School of Management, one of the seven faculties within Radboud University in the Netherlands, we have a clear aim: we enable students to play their part in the transformations towards a sustainable society through high-quality scientific research and education. With more than 5,000 curious students and more than 500 dedicated employees, we form a dynamic community. Read more about the faculty’s story and about our mission, vision and strategic themes