The United States continues to be one of the most significant agenda-setting countries in the world. Its politics, cutting-edge media, and exciting popular culture have far-reaching influences on other societies. The world seems to love American culture while being deeply distrustful of its power and politics. The Master’s programme in North American Studies touches on subjects such as Americanisation, globalisation, balances of power, transatlantic transfer, cultural mobility, exceptionalism, and cultural diplomacy. You’ll come to understand what shaped Europe's image of the United States and vice versa.