J. van Acker (Juliëtte)

Juliette van Acker has a background in psychology (bachelor) and behavioural sciences (master). Since November 2021, she has been working as a PhD student in the chair of marketing. In her research, she studies why consumers experience resistance to sustainable innovations and how we can overcome this resistance. The results of her PhD research can contribute to more sustainable consumer behaviour, in line with a circular economy.