Dr V. Blazevic (Vera)

Associate professor - Marketing

Dr V. Blazevic (Vera)
Visiting address

Heyendaalseweg 141

Postal address

Postbus 9108

Working days Monday, Tuesday, Wednesday, Thursday

Vera Blazevic is Associate Professor of Marketing at Radboud University Nijmegen and Visiting Professor at RWTH Aachen University in the Technology and Innovation Management Group. She studied International Business Administration at Maastricht University and received her PhD degree from the same university in 2005. From 2005 to 2010, She worked as an Assistant Professor at Maastricht University before she moved to the RWTH Aachen School of Business and Economics Technology and Innovation Management Group. In 2011, she joined Radboud University Nijmegen. Her current research interests focus on two major societal challenges, namely sustainable development and digitalization/the impact of AI. Both these trends provide context for research on how organizations innovate within their wider stakeholder ecosystems, which challenges, tensions and practices these create and the impact these innovation collaborations have on each participating party. Her prior work has been published in various leading journals, such as Journal of Marketing, Journal of Product Innovation Management, Journal of Service Research, Journal of the Academy of Marketing Science and Journal of Interactive Marketing, among others. Since September 2020, she is the bachelor program coordinator for Business Administration. Her own courses are mainly in the master program, where she is responsible for Methodology for Marketing and Strategy Research & Advanced Research Methods.

Research theme
  • Responsible Innovation and Entrepreneurship
Research group
  • Department of Marketing


Research grants and prizes



Media mentions

Curriculum Vitae

Ancillary activities

In her research, Blazevic is concerned with how organisations innovate in the field of artificial intelligence (AI). She researches the challenges and tensions that are involved, and its impact for collaboration partners and other stakeholders.