Dr P.H. Driessen (Paul)

Associate professor - Marketing
Member - Representative Council Nijmegen School of Management

Dr P.H. Driessen (Paul)
Visiting address

Heyendaalseweg 141
6525 AJ NIJMEGEN

Postal address

Postbus 9108
6500 HK NIJMEGEN

Working days Monday, Tuesday, Wednesday, Thursday, Friday

Paul Driessen is a marketing academic doing research in stakeholder marketing and product innovation. He is interested in how stakeholders and their interests affect marketing strategy, in particular product innovation strategy. Teaches about a broad spectrum of marketing topics, such as societal aspects of marketing and the impact of marketing on business success.

Research theme Research group

Publications

Teaching