Dr P.H. Driessen (Paul)
Associate professor - Marketing
Member - Representative Council Nijmegen School of Management
Heyendaalseweg 141
6525 AJ NIJMEGEN
Postbus 9108
6500 HK NIJMEGEN
Working days
Monday,
Tuesday,
Wednesday,
Thursday,
Friday
Paul Driessen is a marketing academic doing research in stakeholder marketing and product innovation. He is interested in how stakeholders and their interests affect marketing strategy, in particular product innovation strategy. Teaches about a broad spectrum of marketing topics, such as societal aspects of marketing and the impact of marketing on business success.
Research theme Research group