N.N.R. Hartmann (Nina) PhD
PhD candidate - Marketing
Heyendaalseweg 141
6525 AJ NIJMEGEN
Postbus 9108
6500 HK NIJMEGEN
I research how organizations develop new digital services while keeping privacy in mind throughout the whole life cycle of the service (Privacy by Design). Through interviews and surveys, I look at how companies deal with tensions that come up, like wanting to collect data to further customize a service, while also minimizing data collection. I also study how teams can navigate these tensions in responsible ways. My goal is to better understand how privacy can become a core aspect of innovation, not just a legal requirement.