Dr M. Hermans (Marleen)

Marleen Hermans is Assistant Professor of Marketing at the Nijmegen School of Management at Radboud University. Her primary research interests lies in the field of marketing modeling with a major focus on responsible retailing. In particular, Marleen focuses on the performance implications of manufacturer-retailer power battles and retail innovations.

Marleen's research has been published in top journals, such as Journal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), and Journal of Retailing. Her research was named a finalist for the 2024 Sheth Foundation JAMS Best Paper Award. Marleen serves on the Editoral Review Board of Journal of Retailing.