Prof. B. Hillebrand (Bas)

Bas Hillebrand is professor of marketing management and innovation at the Nijmegen School of Management at Radboud University. Previously he was also professor of innovation at Nyenrode Business Universiteit. He is the founder and co-chair of the research group "Responsible Innovation and Entrepreneurship" at Radboud University.
Bas Hillebrand studied Business Administration at Tilburg University and holds a PhD from the University of Groningen.
His research interests include innovation, stakeholder marketing, adoption research, and co-creation. His work has been published in International Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Organization Studies, Journal of Service Management, Industrial Marketing Management, Journal of Business Research, and Journal of Business & Industrial Marketing, among others.

• Innovation and Entrepreneurship in Business Ecosystems