Dr A.P.J.V. van Hooft (Andreu)

Assistant professor - Department of Language and Communication
Assistant professor - Centre for Language Studies
Member - Works Council
Member - Representative Council Faculty of Arts

My research interests include:

- The effects of language choice in (international) professional communication on multilingual societies and bilingual individuals.
- The relation between visual and verbal style choices in (international) professional communication and his effect across countries and multilingual communities.
- The relationship between multilingualism, foreign language mastery, cross-cultural competence and personality traits in professional contexts.
- Professional communication in Spanish

Research theme

Non-nativeness in Communication

Research group

Language in Society / Non-nativeness in Communication

Tags: advertising, bilingualism, business communication

Publications

Key publications

Hooft, A.P.J.V. van, Meurs, F. van, Wouw, M. van de & Maren Diaz, P. van (2023). First language as a determinant of implicit and explicit language attitudes. Catalan/Spanish bilinguals' general language attitudes and response to language choice in a COVID-19 vaccination advertisement. Folia Linguistica, 57 (2), 413-447. doi: 10.1515/flin-2023-2018 Full text
Hooft, A.P.J.V. van, Meurs, F. van & Mierlo, I. van (2019). Bilingual consumers' response to the use of Catalan and Spanish in advertising in Catalonia. In E. Bigné & M. Eisend (Eds.), Advances in Advertising Research X. Multiple touchpoints in Brand communication (European Advertising Academy) (pp. 177-189). Wiesbaden: Springer Fachmedien Wiesbaden GmbH doi: 10.1007/978-3-658-24878-9 Full text
Hooft, A.P.J.V. van, Meurs, F. van & Mierlo, I. van (2018). The Spanish bull or the Catalan donkey? L1 Catalan and L1 Spanish consumers’ response to the use of Catalan or Spanish in advertising in Catalonia. In E. Bigne & S. Boerman (Eds.), Proceedings of 17th ICORIA. Brand communication with multi touchpoints (pp. 1-16). Valencia (Spain): European Advertising Academy / University of Valencia (Spain)
Hooft, A.P.J.V. van, Meurs, F. van & Spierts, D. (2017). In Arabic, English or a mix? Egyptian consumers’ response to language choice in product advertisements, and the role of language attitudes. In M. Eisend & V. Zabkar (Eds.), Advances in advertising research VIII. Challenges in an age of dis-engagement (Advances in Advertising Research, VIII) (pp. 139-153). Wiesbaden: Springer Gabler doi: 10.1007/978-3-658-18731-6_11 Full text
Mulken, M.J.P. van, Hooft, A.P.J.V. van & Nederstigt, U. (2014). Finding the tipping point: Visual metaphor and conceptual complexity in advertising. Journal of Advertising, 43 (4), 333-343. doi: 10.1080/00913367.2014.920283 Full text

Publication lists

More information:

H index: H11

Dr A.P.J.V. van Hooft (Andreu)

Publications

Research grants and prizes

Teaching

Curriculum Vitae

Ancillary activities