Prof. J.M.A. Hornikx (Jos)

Key publications

• Hornikx, J., & Meurs, F. van (2020). Foreign languages in advertising: Linguistic and marketing perspectives. Cham: Palgrave MacMillan. Full text
• Hoeken, H., Hornikx, J., & Linders, Y. (2020). The importance and use of normative criteria to manipulate argument quality. Journal of Advertising, 49 (2), 195-201.  Full text
• Hahn, U., & Hornikx, J. (2016). A normative framework for argument quality: Argumentation schemes with a Bayesian foundation. Synthese, 193 (6), 1833-1873. Full text
• Hornikx, J., & O’Keefe, D. J. (2009). Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking. Annals of the International Communication Association, 33 (1), 38-71. Full text
• Hornikx, J., & Hoeken, H. (2007). Cultural differences in the persuasiveness of evidence types and evidence quality. Communication Monographs, 74 (4), 443-463. Full text

Publication lists

• Researcher ID: I-5478-2012
• Radboud Repository
• Research Information Services (RIS)
• list of publications

More information:

H index: 24

Courses

• Bachelor's thesis
• Culture and Persuasion Research
• Master's Thesis: Communication and Persuasion
• Master's thesis: Global Communication and Diversity

• editor-in-chief Tijdschrift voor Taalbeheersing (01 January 2018)
  
• journal editor Dutch Journal of Applied Linguistics (01 January 2011)
  
• editorial review board International Journal of Advertising (01 January 2016)