Prof. J.M.A. Hornikx (Jos)

• Hornikx, J., Meurs, F. van, & Tenzer, H. (2024). Foreign languages in advertising: Theoretical implications for language-related IB research. Journal of International Business Studies, 55 (2), 270-279. Full text
• Hornikx, J., & Meurs, F. van (2020). Foreign languages in advertising: Linguistic and marketing perspectives. Cham: Palgrave MacMillan. Full text
• Hoeken, H., Hornikx, J., & Linders, Y. (2020). The importance and use of normative criteria to manipulate argument quality. Journal of Advertising, 49 (2), 195-201.  Full text
• Hahn, U., & Hornikx, J. (2016). A normative framework for argument quality: Argumentation schemes with a Bayesian foundation. Synthese, 193 (6), 1833-1873. Full text
• Hornikx, J., & Hoeken, H. (2007). Cultural differences in the persuasiveness of evidence types and evidence quality. Communication Monographs, 74 (4), 443-463. Full text

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• Researcher ID: I-5478-2012
• Radboud Repository
• Research Information Services (RIS)

H index: 28

• Bachelor's thesis
• Culture and Persuasion Research
• Master's Thesis: Communication and Persuasion
• Master's thesis: Global Communication and Diversity

• Bachelor's thesis
• Consumer Language Research
• Culture and Persuasion Research
• Language in International Business
• Master's Thesis: Communication and Persuasion
• Master's thesis: Global Communication and Diversity

• editor-in-chief Tijdschrift voor Taalbeheersing (01 January 2018)
  
• journal editor Dutch Journal of Applied Linguistics (01 January 2011)
  
• editorial review board International Journal of Advertising (01 January 2016)
  
• editorial board Argumentation (25 October 2023)
  Argumentation
• editorial board Journal of International Consumer Marketing (20 February 2025)
  Journal of International Consumer Marketing