Dr C. Horváth (Csilla)

Assistant professor - Marketing

Dr C. Horváth (Csilla)
Visiting address

Heyendaalseweg 141
6525 AJ NIJMEGEN

Postal address

Postbus 9108
6500 HK NIJMEGEN

Working days Tuesday, Thursday, Friday

Csilla Horváth is an assistant professor of Marketing at the Nijmegen School of Management at the Radboud University.
Csilla studied Mathematical Economics at the CORVINUS University, Budapest and holds a PhD from the University of Groningen.
Csilla's research interests include destructive consumer behavior, emotions and affect in consumer decision making, compulsive buying, and strategic and international brand management. Her aspiration is to conduct research that would improve the life of consumers and citizens.
Her work has been published in Marketing Science, Journal of Economic Psychology, International Journal of Research in Marketing, Journal of Business Research, and International Journal of Forecasting, among others.

Research theme
  • Consumer Behavior
Research group
  • Marketing

Publications

Teaching