Dr C. Horváth (Csilla)

Csilla Horváth is an Assistant Professor of Marketing at the Nijmegen School of Management, Radboud University. She studied Mathematical Economics at CORVINUS University, Budapest, and earned her PhD from the University of Groningen.

Csilla is passionate about shaping the next generation of marketers and researchers through her teaching and research on responsible consumer behavior. Her work focuses on the dynamic and emotional aspects of sustainable consumer behavior, as well as the experiences of neurodiverse customers, with a particular emphasis on ADHD. She is also an ADHD coach, which gives her deeper insight into the needs and daily experiences of neurodiverse individuals.

Her research has been published in leading journals, including Marketing Science, Journal of Economic Psychology, International Journal of Research in Marketing, Journal of Business Research, and International Journal of Forecasting.