Dr P.E. Ketelaar (Paul)

Paul E. Ketelaar is a Senior Assistant Professor of Communication and Influence in the Behavioural Science Institute (BSI), Department of Communication Science, at the Radboud University, Nijmegen, The Netherlands, where he heads the Tailored Communication Project. His research interest focusses on interactive communication technology using machine learning. His research aims at the added value of virtual reality for e-commerce, journalism and the reduction of fear anxiety such as speech anxiety. Furthermore he researches the information-privacy paradox and mobile marketing, particularly location based advertising

• Tailored persuasive communication

• Behavioural Science Institute