Dr R.A.W. Kok (Robert)

Associate professor - Marketing

Contact

robert.kok@ru.nl
+31243611835

Visiting address

Heyendaalseweg 141
6525 AJ NIJMEGEN

Postal address

Postbus 9108
6500 HK NIJMEGEN

Working days Monday, Tuesday, Wednesday, Thursday

Associate professor of Innovation

Robert A.W. Kok (1969) is associate professor of Innovation at the Responsible Innovation & Entrepreneurship centre, Institute for Management Research, Radboud University Nijmegen, The Netherlands. He is Scientific board member of the Innovation & Product Development Management Conference.
Robert Kok was visiting scholar at the Institute for Technology and Management of the Technical University Berlin from September - November 2012. He obtained his Ph.D. in business administration (2003) from the University of Groningen. His research is concentrated on radical high-tech innovations for sustainable solutions. Topics of interest include open innovation and sustainability, adoption of digital and sustainable technology, involvement and governance of stakeholders as well as entrepreneurship and innovation in start-ups. His articles are published in journals such as Technovation, Journal of Product Innovation Management, Journal of Cleaner Production, Creativity and Innovation Management, Journal of Business Research, IEEE Transactions on Engineering Management, Scientometrics, Industrial Marketing Management, amongst others.

Teaching:
Operations Management and Logistics (bachelor year 2)
Managing Innovation (bachelor elective)
Supervision Bachelor's thesis in Innovation & Entrepreneurship
Social, Sustainable and Technological Innovation (master elective)
Supervision Master's thesis Innovation & Entrepreneurship
Entrepreneurship and Innovation for Ph.D.-candidates

Recent papers:
Menten, S., Smits, A. A. J., Kok, R. A. W., Lauche, K., & Van Gils, M. J. G. M. (2025). External resourcing for digital innovation in manufacturing SMEs. Technovation, 140(103142). https://doi.org/10.1016/j.technovation.2024.103142

Tags: Open innovation, Sustainable innovation and technology adoption, Learning from stakeholders, product innovation, strategic change

Publications

Key publications

Menten, S., Smits, A. A. J., Kok, R. A. W., Lauche, K., & Van Gils, M. J. G. M. (2025). External resourcing for digital innovation in manufacturing SMEs. Technovation. 140 (103142). Full text
Fu, Y., Kok, R. A. W., Dankbaar, B., Ligthart, P., & Van Riel, A. C. R. (2018). Factors affecting sustainable process technology adoption: A systematic literature review. Journal of Cleaner Production, 205(December), 226-251. Full text
Kok, R. A. W., & Ligthart, P. (2014). Differentiating major and incremental new product development: The effects of functional and numerical workforce flexibility. Journal of Product Innovation Management. 31(S1), 30-42. Full text
Driessen, P. H., B. Hillebrand, R. A. W. Kok and T. M. M. Verhallen. (2013). Green new product development: The pivotal role of product greenness. IEEE Transactions on Engineering Management. 60 (2), 315-326. Full text
Kok, Robert A.W. & Biemans, W.G. (2009). Creating a Market-oriented Product Innovation Process: A contingency Approach. Technovation, 29, 517-526. Full text

Publication lists

Research grants and prizes

Projects

2019 - 2024 ‘Embracing Industry 4.0? change agents and open digital technology implementation'. This Ph.D.-project aims to understand how change agents in SME cross organizational boundaries to access resources to implement digital technologies. This project is financed by the Institute for Management Research (of the Radboud University) and by Lectorate Smart Business of the HAN applied university Arnhem-Nijmegen. In cooperation with Steffi Menten (Ph.D.-candidate), Armand Smits and Kristina Lauche (RU) and Maarten van Gils (HAN). More information
2020 - 2025 Optimal integration of CO2 capture (Horizon 2020 WP 10). This research project C4U spans demonstration of highly efficient CO2 capture technologies at TRL7 designed for optimal integration into an iron and steel plant and detailed consideration of the safety, environmental, societal, policy and business aspects for successful incorporation into the North Sea Port CCUS cluster. Radboud University (dr. Heleen de Coninck, coordinator, dr. Rosalie van Zelm, dr. Robert Kok and dr. Vincent de Gooyert) participates for € 850k in this project (coordinated by University College London and together with 17 partners) worth €13.9 million (funded amount is € 12.5 million). Our part investigates social acceptance and business model innovation aspects. More information
2023 - 2027 The PhD-project of Nina Hartmann deals with how to embed privacy-by-design principles in digital data-driven innovation development processes. More information
2023 - 2027 The PhD-project of Rahul Sati deals with developing a responsible digital innovation scan in the context of a regional innovation eco-system. More information

Dr R.A.W. Kok (Robert)

Publications

Research grants and prizes

Projects

Ancillary activities