Prof. M.J.P. van Mulken (Margot)
Professor - Centre for Language Studies
Professor - Department of Modern Languages and Cultures
Margot van Mulken is professor Persuasive Communication and Stylistics. She is interested in the effect of style and culture in persuasive communication, in particular in the processing and pragmatic effects of rhetorical figures, such as visual metaphor, puns, irony and language intensity.
- The Relative Power of Negativity: The Influence of Language Intensity on Perceived Strength Liebrecht, C.C. ; Hustinx, L.G.M.M. ; Mulken, M.J.P. van 2019, Article / Letter to editor (Journal of Language and Social Psychology, vol. 38, iss. 2, (2019), pp. 170-193) Full text
- Humor Markers Burgers, C.F. ; Mulken, M.J.P. van 2017, Part of book or chapter of book (Attardo, Salvatore (ed.), The Routledge Handbook of Language and Humor, pp. 385-399) Full text
- Thesing, C., Gerritsen, M., & Van Mulken, M. (2021). Discrepancies in Perception of Cultural Differences and Their Potential for Intercultural Conflicts in German-Dutch Interactions. Journal of Intercultural Communication Research, 50(5), 431-458. Full text
- Lagerwerf, L., Van Mulken, M., & Lagerwerf, J. B. (2023). Conceptual similarity and visual metaphor: Effects on viewing times, appreciation, and recall. Frontiers in Communication, 8. https://www.frontiersin.org/articles/10.3389/fcomm.2023.1266813