Prof. M.J.P. van Mulken (Margot)

Margot van Mulken is a professor of Dutch Language and Communication: Stylistics. She studies the impact of style and culture in persuasive communication. She is particularly interested in how verbal de-escalation works on social media. In addition, her research focuses on the effects of visual metaphors, wordplay, irony, and linguistic intensity on comprehension, appreciation, and retention. She also studies differences in communication styles in intercultural communication.