Dr U. Nederstigt (Ulrike)

Ulrike Nederstigt's research explores how people process and respond to information. Her work combines insights from language, communication, and psychology to examine how message design affects attention, understanding, and persuasion.

She has conducted research on the use of foreign languages (English in particular) in persuasive communication and instructional materials, often employing eye-tracking methods to gain insight into how people read and view information. Her projects have included studies of instructional videos with both children and adults, using LEGO-based tasks to examine how people learn from multimodal instructions in a foreign language.

More broadly, her research interests encompass a variety of message design elements, including food labels, colour use, and the characteristics of models featured in communication materials. Through this work, she seeks to understand better how visual and linguistic design choices shape people's perceptions, decisions, and behaviour.