G.A. Otto (Gisela)

Gisela Otto is a PhD candidate at the Nijmegen School of Management at Radboud University, The Netherlands. She is working on the research project “Building Stakeholder Marketing Capabilities”.
Her research focuses on how organizations create value while facing an increasing amount of stakeholders. The focus lies on understanding the organizational capabilities that are needed to not only take into account the customers of the organization, but also other stakeholders such as governments, suppliers, local communities, and NGOs.
She received a Master’s degree in Business Administration with a specialization in Strategic Management from Radboud University. Her research interests include stakeholder marketing, (sustainable) innovations and co-creation.