Dr S.M. Ritter (Simone)

Associate professor - Marketing

Dr S.M. Ritter (Simone)
Visiting address

Heyendaalseweg 141

Postal address

Postbus 9108

Working days Monday, Tuesday, Wednesday morning, Thursday, Friday morning

Simone Ritter is an Associate Professor of Marketing and Innovation at the Nijmegen School of Management. In her research she focuses on creativity and innovation. She is specialized in helping people and organizations to (i) unlock their idea generation and problem-solving capabilities (e.g., creative thinking techniques; fostering team creativity; social and organizational factors that influence the creative process) and to (ii) embrace sustainable innovations (e.g., which circumstances increase the reception of novel ideas; how to reduce resistance to innovations). Simone’s expertise is based on a deep understanding of the psychology of creativity, coupled with knowledge about marketing and innovation.
Simone was visiting scholar at the University of California, the University of Barcelona, and the University of Technology Sydney, where she participated in multidisciplinary collaborative projects. Building bridges between different scientific disciplines is an inexhaustible source of energy for her.
In addition, she aims for forging links between science and practice. She feels a strong responsibility to society and is passionate about knowledge dissemination. Her work was, for example, discussed in National Geographic, GEO, Psychology Today, Algemeen Dagblad, Volkskrant, NRC, Tijdschrift voor Sociale Vraagstukken, and Adformatie. Moreover, she has contributed to several international documentaries, for example, the BBC documentary The Creative Brain – How insight works, which has been broadcasted in more than 20 countries. In the last years Ritter has (co-)organized several research dissemination activities, for example, the Radboud Creativity and Innovation Week. During this week she provided training sessions, workshops and masterclasses to a broad audience. What drives and satisfies Ritter in her work is being able to contribute to positive change by conducting impactful research, educating our future generation and engaging with society and stakeholders.


Research grants and prizes