Dr S.M. Ritter (Simone)
Associate professor - Marketing
‘If you want to see different results, do things differently’. Simone Ritter's expertise lies in how to THINK DIFFERENTLY and how to STIMULATE CHANGE. Her work focuses on understanding and fostering innovative thinking, team creativity, responsible consumer behavior and transitions in the context of sustainability, diversity and well-being.
Simone Ritter received her doctorate from Radboud University in 2012. Subsequently, she was Assistant Professor and thesis- & internship coordinator of the Master’s program Behaviour Change, as well as visiting scholar at University of California, University of Barcelona, and University of Technology Sydney. Since 2019 she is Associate Professor at the IMR, NSM, where she founded the educational program Innoveren door Creatief Denken (Innovation trough Creative Thinking).
Ritter received a prestigious Veni grant (NWO, 2014) for her research project ‘What a Great Idea! Understanding and Improving the Selection of Creative Ideas’. Since 2020 Ritter is co-project lead on a NWO founded multi-stakeholder project on dealing with innovation and uncertainty in sustainable mobility transitions. Ritter has published in top tier journals and her work has been chosen by Science Magazine (2017) as one of the most provocative and influential findings.
Ritter’s work was discussed i.a. in National Geographic, GEO, Psychology Today, and she has contributed to several documentaries. Ritter's work on stimulating creativity by means of virtual reality (see BBC documentary 'The Creative Brain-How Insight Works', from minute 38.38 onwards) has inspired a wide range of organizations and Future Centers.
Ritter is passionate about knowledge dissemination: as a speaker she tries to inspire to be open to change, as a facilitator she enjoys fostering individuals and teams to find novel, effective solutions.
Ritter is chair of the Responsible Organization Seminar Series and member of the Diversity, Equity & Inclusion committee of NSM.
- Verpaalen, I.A.M., Holland, R.W., Ritter, S.M., Hooff, M.L.M. van, Ebbers, W.E., Hooft, L., Metting, E.I. & Laan, L.N. van der (2022). Resistance to contact tracing applications: The implementation process in a social context. Computers in Human Behavior, 134:107299. doi: 10.1016/j.chb.2022.107299
- Hooijdonk, M. van, Ritter, S.M., Linka, M. & Kroesbergen, E.H. (2022). Creativity and change of context: The influence of object-context (in)congruency on cognitive flexibility. Thinking Skills and Creativity, 45:101044. doi: 10.1016/j.tsc.2022.101044
- Ritter, S.M., Gu, X., Crijns, M. & Biekens, P. (2020). Fostering students creative thinking skills by means of a one-year creativity training program. PLoS One, 15 (3):e0229773. doi: 10.1371/journal.pone.0229773
- Gocłowska, M.A., Ritter, S.M., Elliot, A.J. & Baas, M. (2019). Novelty seeking is linked to openness and extraversion, and can lead to greater creative performance. Journal of Personality, 87 (2), 252-266. doi: 10.1111/jopy.12387
- Ritter, S.M. & Rietzschel, E.F. (2017). Lay theories of creativity. In C.M. Zedelius, B.C.N. Müller & J.W. Schooler (Eds.), The science of lay theories: How beliefs shape our cognition, behavior, and health (pp. 95-126). S.l.: Springer doi: 10.1007/978-3-319-57306-9_5
Research grants and prizes
- Research grants, total amount > € 2.000.000 Among others: * NWO (Dutch Research Council), Talent Programme Veni, Project title “What a Great Idea! Understanding and Improving the Selection of Creative Ideas” [2014, € 250.000, main applicant] * NWO (Dutch Research Council), Transition and Behaviour, Project title: "On the Move: Transition towards Sustainable Mobility" [2020, € 1.200.000 + external matching, co-applicant] *Nominated for NVH jubilee prize [award for female scientists who excel in their discipline] *Research [Ritter & Ferguson, 2017] chosen as one of the most provocative and influential findings published in 2017 by Science Magazine, University of Berkley
- Simone Ritter has provided, coordinated, and developed various courses at both the undergraduate (Bachelor Psychology, Bachelor Business Administration), graduate (Master Marketing, Master Behaviour Change, Research Master Behavioural Science) and post-master (Innoveren door Creatief Denken) level on a broad range of topics (e.g., Creativity, Innovation, Consumer behaviour, Marketing, Business Administration, Social influence, Behaviour change). From 2012-2015 she was Thesis coordinator and Internship coordinator of the Master’s program Behaviour Change. In recent years, together with the Radboud Management Academy, she has lanced the post-master program ‘Innoveren door Creatief Denken’. The speed at which organizations are confronted with change is increasing. This requires adaptability and creative solutions. We have translated the state-of-the-art knowledge on creativity and innovation—from an individual, team, and organizational perspective—into a coherent, hands-on program.