R. Sati (Rahul)

Rahul is a PhD candidate at the Nijmegen School of Management at Radboud University, The Netherlands. His research project, which is in the field of innovation management, revolves around exploring how responsibility is embedded in new product development processes within digital B2C firms, especially in today's digital world revolving around AI. As digital technologies keep on evolving even post-launch, Rahul's project further aims to investigate how responsibility continues to be upheld after the product or service has been launched.

The objective of this project is to fill the void in the current management and organization literature on Responsible Innovation by providing a holistic, rich, nuanced and contextually grounded understanding on how Responsible Digital Innovation manifests in practice.

Rahul received a Master’s degree in Business Administration with a specialization in Marketing from Radboud University. His research interests include consumer behavior, brand management, ethical AI, content moderation and responsible innovation.