Dr K. Sidaoui (Karim)

Assistant professor - Marketing

Dr K. Sidaoui (Karim)
Visiting address

Heyendaalseweg 141

Postal address

Postbus 9108

Karim Sidaoui is an Assistant Professor of Marketing at the Nijmegen School of Management at Radboud University in the Netherlands. He received his PhD from the Alliance Manchester Business School, University of Manchester, UK on the topic of developing a better understanding of customer experience using data-driven artificial intelligence in service marketing.

Karim’s research interest expands on his doctoral research and focuses on ways conversational agents (e.g., chatbots) exhibiting data-driven artificial intelligence technology can not only examine and better understand customer experiences, but also provide a more human experience to customers. As a result, Karim aims for his research to aid in restoring the human-touch between firms and customers in an ever-increasing digital world. His recent publications appeared in the Journal of Service Research, Journal of Business Research, and the Journal of Service Management.

Karim also serves as an ISSIP ambassador and a technology advisor on the board of the American Marketing Association Service Special Interest Group (ServSig) and is a founding technology officer at ServCollab, a non-profit organization focused on elevating the human experience by bringing researchers together to collaborate on ways to reduce human suffering and improve wellbeing worldwide.

With regards to teaching, Karim currently delivers and coordinates master’s level courses on Digital Marketing and Data-driven Analytics for Responsible Business Solutions as well as Marketing at the bachelor level. In addition to his academic experience, he possesses more than 8 years of extensive international industry experience in software development, and electronics retail and distribution.

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