I.W.A. Weeterings MSc (Ilona)
Researcher - Marketing
6525 AJ NIJMEGEN
6500 HK NIJMEGEN
Ilona Weeterings is a PhD candidate/junior lecturer at the Department of Business Administration (Marketing Group), Nijmegen School of Management at Radboud University, Nijmegen, The Netherlands. Her research focuses on understanding and improving consumers’ idea evaluation and selection performance in the context of the co-creation of sustainable innovations.
Before joining Radboud University, Ilona worked as a lecturer at Tilburg University, department of Marketing, for 5.5 years. She also holds a Master’s degree in Marketing Management from the same university.