Een portretfoto van docente Serena Daalmans voor de ingang van het Maria Montessorigebouw
Een portretfoto van docente Serena Daalmans voor de ingang van het Maria Montessorigebouw

Professionalisation module for better preparation for the job market

TLC voucher project
Duration
2023 until 2025
Project member(s)
Dr S. Daalmans (Serena)
Project type
Education

Motivation

Students of the Master's in Communication Science are generally very positive about their programme. However, one point of feedback that keeps returning is that some students struggle to get a good understanding of the job market. Could a professionalisation module, in which students are given the space to orientate themselves to the job market, make a difference in this? 

Within the master's, lecturers respond a lot to the students' need to be closer to practice. For instance, a course is designed around the assignment of a commercial organisation, there are regular guest speakers from the industry, and the professionalisation curriculum focuses on professional orientation. Yet students feel they are not yet sufficiently prepared for working in practice. 

Desired solution 

Lecturer Serena Daalmans wants to eliminate that feeling among students with the so-called practice booster. This is a module within the professionalisation curriculum in which students shadow a professional for two to three days in a field they find interesting to work in. This is preceded by an orientation in which the students set questions and goals for themselves. Afterwards, the student interviews the professional, which is incorporated into a reflection. Finally, the students share their experiences with fellow students. 

Plan of action

In order to offer the widest possible range of places for students to take part, Serena and her colleagues approach alumni working in a variety of fields.  

Before the 'practice booster' becomes part of the professionalisation curriculum, Serena and her colleagues first run a pilot with about 30 students. Using student feedback, focus groups and evaluations, the module is then improved and prepared to be offered to all students. 

Results

As part of this project, Serena developed the ‘practice booster’ as part of the professionalisation pathway within the Master’s programme in Communication Science. Over the course of two pilot years, students were introduced to the professional field by shadowing alumni. The evaluations show that the practice booster has been very well received: all participating students would choose the programme again and recommend it to fellow students. Furthermore, the majority of students indicated that the perceived distance from the labour market had diminished and that they had gained a better understanding of what it is like to work as a communications professional. Students particularly appreciated the personal contact with alumni, the opportunity to ask questions and the realistic insight into professional practice. One participating student, for example, said the following:

It’s really nice to speak to someone who was in the same position as you are now a while back. It was very reassuring because you can talk about all sorts of thoughts you’re having right now about the future, and check them against reality.

Alumni were also enthusiastic about their participation and said they would be happy to take part again. The results show that the practice booster not only helps students make the transition to the labour market with greater confidence, but also creates a valuable link between the degree programme, alumni and professional practice. Based on these positive experiences, the aim is to make the practice booster a permanent feature of the Master’s programme, where financially feasible. 

Funding

This project is funded by a TLC voucher from the Radboud Teaching and Learning Centre. This voucher programme aims to set up projects in the field of educational innovation, lecturer development and educational research.

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Contact information

Would you like to know more? Do not hesitate to contact the applicant.