For many organisations, AI is no longer a distant prospect, but part of everyday practice. This calls for leaders who look beyond technical possibilities alone. After all, the question is not whether AI will be used, but how it can be used responsibly. This webinar helps decision-makers to organise AI in a responsible, people-centred and effective way.
From using AI to organising AI effectively
Teams use AI for analysis, advice, knowledge-sharing, brainstorming, process improvement and decision-making. This presents opportunities: greater speed, new forms of collaboration and scope for innovation. At the same time, leaders are being asked to look further ahead. Drawing on an academic framework, this webinar offers practical guidance for making meaningful, future-proof choices – conscious choices that take into account both opportunities and unintended or hidden negative consequences. For it is precisely in organisations where knowledge, expertise, human judgement and the quality of advice are central that AI also raises new questions. Who is responsible when AI supports a recommendation? How do you prevent staff from becoming primarily technology supervisors? How do you safeguard issues such as privacy and hallucination? How do you deploy AI in a way that adds value to your organisation?
In this free inspirational webinar, Vera Blažević (Professor of Digital Marketing) and Johan Kwisthout (Director of the Artificial Intelligence Programme) will therefore explore the leadership questions behind AI. As a leader, what choices must you make to ensure AI is used responsibly, without losing sight of the human element?
What will you take away from this webinar?
By the end of this webinar, you will have a clearer understanding of:
- why AI is a leadership and organisational issue;
- what ethical and organisational frameworks are needed for the responsible use of AI;
- how AI can strengthen professionals, teams and decision-making;
- what risks AI poses to motivation, ownership and professionalism.
Who is this webinar for?
This webinar is aimed at decision-makers and professionals who shape organisational development, learning, leadership and innovation, such as:
- directors and board members;
- managers and leaders;
- policy-makers;
- HR professionals;
- L&D professionals;
- change managers;
- innovation and strategy leads;
- professionals in the business services sector who wish to use AI responsibly.
Practical information
- Date: Thursday 19 November 2026
- Time: 12:00–13:00u
- Speakers: Prof. dr. Vera Blažević and prof. dr. Johan Kwisthout
- Interviewer: Dr. mr. Marije Klomp
- Location: Online
- Cost: Free
About the speakers
Prof. dr. Vera Blažević is a professor of Digital Marketing at Radboud University. Vera Blažević researches how digital technology, innovation and customer-centric value creation are transforming organisations. In this webinar, she will explore, amongst other things, how AI can empower professionals and teams, how organisations can utilise AI for innovation, and what this requires in terms of leadership, collaboration and culture.
Prof. dr. Johan Kwisthout is a professor of AI and a researcher in the field of artificial intelligence at Radboud University. Johan’s work focuses on artificial intelligence and the way in which AI systems reason, provide support and influence decision-making. In this webinar, he will discuss, amongst other things, responsibility, human judgement, ethical frameworks and the limits of what can responsibly be entrusted to AI.
