Foto van persoon op podium
Foto van persoon op podium

Storytelling; the power of stories

Storytelling is the art of telling stories. It's not just about sharing facts: it's about creating an emotional connection with your audience. Stories can clarify complex topics and improve engagement. During this tailor-made course, you will discover how to engage your audience by applying storytelling to your message. 

    General

    Why choose Storytelling?

    Whether you’re teaching a class, conducting scientific research, or presenting your ideas on a regular basis: storytelling helps you convey your message more powerfully. Both in presentations and in written texts.

    When you use storytelling:

    • Your audience feels connected to you and what you have to say.
    • Your audience or readers feel inspired and motivated.
    • You can encourage people to take action.
    • People will remember your story better, even afterwards.

    Content and structure

    We will work on the story you want to tell. For example, about who you are, your vision, your research, your organisation’s strengths, or the material you want to communicate to your students. You will create a storyline in steps and optimise how you tell your story. 

    In the process, you will receive lots of personal tips on how to convey your story authentically, powerfully and convincingly, creating an emotional connection with your audience. Because that is what storytelling is all about.

    What will be covered?

    Depending on your preferences and goals, we’ll be working on things such as:

    • The definition of storytelling and its importance in communication
    • Examples of effective storytelling in the context relevant to you, such as research, business, education, or marketing
    • How stories can evoke emotions and inspire people
    • The core components of a story: characters, conflict, climax
    • How facts, figures, and research findings can be incorporated into a story
    • Techniques for building an emotional connection with your audience
    • How to use personal anecdotes and experiences to strengthen authenticity
    • How to use images to support your story

    What is the outcome of this course?

    After completing this course, you will be able to 

    • Create compelling stories
    • Clarify complex topics and make them accessible
    • Connect with your audience on an emotional level
    • Give dynamic and compelling presentations

    Who is this course suitable for?

    For professionals who want to have more impact with a powerful story. Think executives, policy officers, and communications officers, but certainly also lecturers and researchers.

    Tailor-made course or coaching programme: how does it work?

    During an intake interview, we will determine what is desirable and feasible and we will discuss the approach and design of our offer, from a coaching programme to a short workshop or multi-day course. The course can take place in a small group with your team or department, but also one-on-one. Courses take place at our premises or in-company. In some cases, some or all of the course can also take place online. After the intake interview, you will receive an offer with a tailor-made programme.

    What are the costs of a tailor-made course or coaching?

    The costs depend on the design and duration of the course. You will always receive a tailor-made quotation. An internal rate applies to Radboud University and Radboud university medical center

    Why opt for a communication course or coaching from Radboud in'to Languages?

    • Practical and interactive, based on the latest insights into communication and language
    • Immediately applicable: you work with your own texts and cases
    • Personalised feedback and guidance from experienced, academically trained trainers
    • Broad expertise in communication in diverse and international contexts

    Starting date

    To be announced
    VAT-free
    Yes
    Educational method
    Choice between on-site and online
    Main Language
    Dutch-English
    Intake
    Yes

    Factsheet

    Type of education
    Training

    Contact information

    Do you have a question? Feel free to contact us. We are happy to help you out.

    Contact us

    024 - 361 21 59
    info [at] into.ru.nl (info[at]into[dot]ru[dot]nl)