Foto van persoon op podium
Foto van persoon op podium

Storytelling; the power of stories - group course

Storytelling is the art of telling stories. It's not just about sharing facts: it's about creating an emotional connection with your audience. Stories can clarify complex topics and improve engagement. During this course, you will discover how to engage your audience by applying storytelling to your message. 

    General

    Why choose Storytelling?

    • Better audience engagement: Keep your audience attentive and engaged.
    • Effective communication: Convey your message in a clear and powerful way.
    • Emotional connection: Move your audience.
    • Inspire actions: Encourage your audience to take action.

    Content and structure

    This course consists of two three-hour meetings and provides you with the tools you need to tell a strong story. 

    Session 1: why storytelling, the first step to a good story 

    In this session you will learn: 

    • The definition of storytelling and its importance in communication
    • Examples of effective storytelling in different contexts, such as research, business, education, marketing
    • How stories can evoke emotions and inspire
    • The core components of a story: characters, conflict, climax
    • How to integrate facts and research findings into a story

    After the first session, you will write a short story of 500 words on a personal or work-related topic. 

    Session 2: the building blocks of a good story 

    In this session:

    • Feedback will be given on the submitted stories 
    • You will learn what images can support your story
    • You will learn techniques for building an emotional connection with your audience
    • You will learn to use personal anecdotes and experiences to increase authenticity

    After completing this course, you will be able to: 

    • Create compelling stories
    • Clarify complex topics and make them accessible
    • Connect with your audience on an emotional level
    • Give dynamic and compelling presentations

    This programme provides a solid foundation for participants to understand what storytelling means and how to apply it effectively. It also ensures a good balance between theory and practice, allowing participants to immediately apply what they have learned and receive feedback.

    Who is this course intended for?

    For professionals who want to make more impact with a powerful story. Think managers, policy officers, communications officers, academics, lecturers. 

    Prefer to work on storytelling individually or with your team? Take a look at our Tailor-made storytelling course.

    Apply now

    Starting dates

    21 November 2024, 9:30 am
    Costs
    €699
    Discount
    10% discount for Radboudumc staff, RU alumni and WUR staff
    VAT-free
    Yes
    Educational method
    On-site
    Main Language
    Dutch
    Sessions
    21 November 2024, 9:30 am - 12:30 pm
    28 November 2024, 9:30 am - 12:30 pm
    Number of sessions
    2
    Maximum number of participants
    12
    11 March 2025, 9:30 am
    Discount
    10% discount for Radboudumc staff, RU alumni and WUR staff
    VAT-free
    Yes
    Educational method
    On-site
    Main Language
    Dutch
    Sessions
    11 March 2025, 9:30 am - 12:30 pm
    18 March 2025, 9:30 am - 12:30 pm
    Number of sessions
    2
    Maximum number of participants
    12

    Factsheet

    Type of education
    Training

    Contact information

    Do you have a question? Feel free to contact us. We are happy to help you out.

    Contact us

    024 - 361 21 59
    info [at] into.ru.nl (info[at]into[dot]ru[dot]nl)