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Vrouw aan een bureau met laptop
Vrouw aan een bureau met laptop

Writing understandably for a general audience (B1 level)

A strong text is one that seamlessly matches you readers’ needs. With the right words, tone and style, you can move, persuade and spur them into action. But how do you make sure your text also works for a wider audience?

In this course, you learn how to write texts that get straight to the point and are easy to read for a wide audience. You learn to translate complex topics into everyday language, fostering understanding and trust.

    General

    Please note that this course will be in Dutch.

    Content and structure

    This course consists of two sessions of three hours and provides you with the tools to write texts that are to the point and easy to read, so that your texts have the intended effect. The course goes further than a list of tips and tricks: you work on your writing skills in a targeted way with exercises and your own texts. In the process, you receive personal guidance and feedback from the trainer and your fellow participants. This will help you quickly understand your own pitfalls, refine your writing style, and make your communication more targeted and accessible.

    Session 1: Thinking from the reader's perspective

    • Understandable writing: why is it important?
    • Language levels
    • Reader
    • Objective
    • Message
    • Text structure

    After the first session, you will be given an assignment for the next session.

    Session 2: Clear writing 

    • Paragraphs that work
    • Phrases and words that connect
    • Signalling words
    • Generative AI as a writing aid

    What is the outcome of this course?

    After completing this course, you will:

    • Write clear texts that are well suited to a wide audience in terms of structure, tone, style, word and sentence level
    • Understand the difference between language levels and various text objectives
    • Be familiar with concepts such as formal and informal language, low-frequency and high-frequency words, and an active and passive writing style
    • Be able to make explicit connections between sentences and between paragraphs, and know how and when to best break up long sentences into shorter ones

    Who is this course intended for?

    For anyone who wants to be able to write clear and customer-oriented texts for a broad, general audience like general citizens, customers and patients. 

    Costs

    • Regular fee: € 699,-
    • Radboud University staff, alumni & students and Radboudumc & WUR staff: € 629,- (10% discount)

    Register now

    If you want to make use of this discount, please enter this information in the ‘reference’ field on the registration form, or email us once you have registered at info [at] into.ru.nl (info[at]into[dot]ru[dot]nl).

    Prefer to work on understandable writing individually or with your team?

    Please contact our Tailor-made Department to discuss your needs. during an intake interview, we will determine what is desirable and feasible and we will discuss the approach and design of our offer, from a coaching programme to a short workshop or multi-day course. The course can take place in a small group with your team or department, but also one-on-one. Courses take place at our premises or in-company. In some cases, some or all of the course can also take place online. After the intake interview, you will receive an offer with a tailor-made programme. Radboud University and Radboud university medical center employees can take advantage of an internal rate.

    Why opt for a communication course or coaching from Radboud in'to Languages?

    • Practical and interactive, based on the latest insights into communication and language.
    • Immediately applicable: you work with your own texts and cases.
    • Personalised feedback and guidance from experienced, academically trained trainers.
    • Broad expertise in communication within diverse and international contexts.

    Starting date

    05 March 2026, 9:30 am
    Costs
    €699
    Discount
    10% discount for Radboud University staff, alumni & students and Radboudumc & WUR staff
    VAT-free
    Yes
    Educational method
    On-site
    Main Language
    Dutch
    Sessions
    05 March 2026, 9:30 am - 12:30 pm
    19 March 2026, 9:30 am - 12:30 pm
    Number of sessions
    2

    Factsheet

    Type of education
    Training

    Contact information

    Do you have a question? Feel free to contact us. We are happy to help you out.

    Contact us

    024 - 361 61 66 
    maatwerk [at] into.ru.nl (maatwerk[at]into[dot]ru[dot]nl)