Innoveren door creatief denken
Innoveren door creatief denken

Innovation through Creative Thinking

Innovation and creativity are crucial to making progress, competing successfully and developing sustainable policies. Especially nowadays, when the speed at which organisations are faced with change is increasing. Does your organisation also have innovation and creativity challenges? Then this programme is perfect for you.

    General

    Organisations spend a lot of time and attention on measures to increase their capacity for innovation. This often ignores fostering creativity within the organisation, while every innovation is the result of a creative process. Increasing the creative capacity of employees also strengthens an organisation's innovative power.

    However, the right preconditions are often lacking for creativity to flourish effectively. On the one hand, this is due to a limited understanding of the psychological processes underlying creativity. On the other hand, there is too little insight into the factors that can cause creativity to be promoted or impeded within an organisation.

    In the Innovation through Creative Thinking course, scientific knowledge is brought together in an accessible overview, and various myths about creativity and innovation are unravelled. In various assignments, you will work on the material yourself to gain a better understanding of your own organisation's innovativeness and creativity.

    Something for you?

    The course provides answers to questions such as:

    • What is creativity (and what is it not), and what is the difference between creativity and innovation?
    • What factors promote or hinder creativity?
    • What psychological and business processes underlie creativity and innovation?
    • What tools can you use to generate creative and innovative ideas?

    This programme within your organisation?

    Our training courses can also be customised for your organisation, please contact us to discuss the possibilities.

    More information about incompany programmes

    (024) 361 21 08

    Starting date

    To be announced
    City
    Nijmegen Lent
    Costs
    €6,590
    Discount
    10% discount for alumni, employees and members of PV radboud
    VAT-free
    Yes
    Educational method
    On-site
    Main Language
    Dutch

    Factsheet

    Type of education
    Education
    Accreditation
    Schoolleidersregister PO: 100 punten
    Result
    Certificate

    Module 1: Foundations of creativity and innovation

    In this two-day module, we provide an overview of the core concepts of this course. In addition, we explain the framework of the training. The framework consists of three parts. Namely:

    1. generating and implementing creativity
    2. what are the drivers and barriers?
    3. the levels at which creativity can take place (individual, team and organisation)

    Module 2: Creativity and innovation in individuals

    This two-day module focuses on the individual. We zoom in on important drivers and barriers of creativity such as thinking styles, the creative brain, resistance to innovation, conscious and unconscious processes, time pressure, mood, motivation and personality characteristics.

    Module 3: Creativity and innovation in teams

    Creativity and innovation in teams is the focus. You will discuss with other participants factors that influence creativity. We also reflect on 'brainstorming' and giving feedback to promote team creativity

    Module 4 :Creativity and innovation in organisations

    This module focuses on the creative organisation. This means that during this module we mainly focus on aspects related to the design of the organisation (such as structure, control capacity, team design and self-organisation) and how this can stimulate or hinder creativity. We also pay attention to the role of leadership.

    Module 5: Presentations and conclusion
     

    The final module is all about integration and application of what we have learned. We take a bird's eye view of the training framework. Participants present their final assignment and receive feedback from lecturers and other participants.

    Simone Ritter

    dr. Simone Ritter

    Associate Professor of Marketing and Innovation

    More about Simone
    Patrick Vermeulen

    prof. dr. Patrick Vermeulen

    Professor of organisational design & development

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    Matthijs Baas

    dr. Matthijs Baas

    Associate professor of organisational psychology

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    Photo of Bas Hillebrand

    prof. dr. Bas Hillebrand

    Professor of Marketing Management & Innovation

    More about Bas