It is essential to look at organisational change from a psychological perspective as well. Indeed, to achieve lasting organisational change, behavioural change of the employees within your organisation is crucial. Behavioural change is complex and usually does not happen without a struggle. Those involved find it annoying that others direct their behaviour, do not always believe in the usefulness of all those changes and find it difficult to let go of habits. Consequently, good attempts at organisational change often fail because (psychological) resistance is not taken into account. In short, knowledge of behaviour and behavioural change is essential when dealing with organisational change.


Psychology of Organisational Change
An organisation today has only one certainty: it will have to change constantly. Organisational change does not prove easy in practice. Why is it so difficult? We answer this question from a business perspective, combined with the latest psychological insights.
General
The Psychology of Organisational Change programme uniquely links the business and psychological perspectives. The programme is designed in a collaboration between D&B and Radboud Management Academy, ensuring a good balance between practice and theory.
Something for you?
- Get the tools to develop and lead successful organisational change yourself.
- Learn why (psychological) resistance to change arises, and how to avoid or reduce it.
- Draw up a well-founded and effective approach to your case study during the programme.
This programme within your organisation?
Our programmes can also be customised for your organisation, please contact us to discuss the possibilities.
Starting date
Factsheet
Programme
Module 1: Utility, necessity and obstacles in changing organisations and behaviour
If your organisation wants to change effectively and permanently, both the design and the behaviour of those involved need to be addressed. This two-day module introduces you to both approaches. On the first day, we focus with you on the business perspective on change. The second day focuses on the theoretical basis of human behaviour and behavioural change.
Module 2: Resistance to change
You must have encountered (psychological) resistance at some point in your work. You learn what exactly resistance is and how to recognise, reduce and prevent the three most important psychological resistances. Knowledge of this distinction is crucial. An important part of what we teach you on this day is the use of storytelling to prevent resistance.
Module 3: Effective behaviour change and nudging in practice
This day focuses on the psychology of persuasion. The theory on behaviour and behavioural change from the first module is translated into concrete and practical ways for you to change behaviour within your organisation. This approach forms the basis for the assignments and work sessions you follow throughout the rest of the programme.
Module 4: 3-D model of change and organisational structure
During this day, we provide you with a conceptual framework consisting of three related dimensions that are important in guiding organisational change. We also show you the relationship between organisational structure and behaviour. The focus is then on aspects related to organisational design such as structure, control capacity, team design and self-organisation.
Module 5: Participative Change with Large Scale Interventions
How can you actively involve people in organisational change? For you as a change agent, a change process usually means something different than for the employees involved. On this day, everyone gets the opportunity to share practical experiences and apply the knowledge gained to their own cases.
Module 6: Redesign and using the environment for behavioural change
Undoubtedly an important topic for you: redesigning organisational structures. And how does the organisational environment affect change processes? We'll tell you more about the importance of physical factors, such as colour, lighting and noise.
Module 7: Measuring behaviour
It is important for the implementation of the change process to have a good evaluation and effect measurement. Commonly used instruments such as standard questionnaires often provide no, or even misleading, insight into actual behavioural change.
Module 8: Intervention power and conclusion
Today you will look back on the entire training and explore the concept of intervention power. What is your own role as a change agent? And what are the ethics of behavioural change? You will give a presentation showing how you have applied the knowledge and change techniques you have gained to the case study within your own organisation.
Teacher(s)
Costs and admission
Cost
The cost of this course is €7,600 exempt from VAT. This amount includes:
- Compulsory literature, textbooks and teaching materials.
- Day packages (lunch, coffee, tea and soft drinks) during lecture days.
- 1x diner
- Enrolment, registration and administration fees.
The cost of any overnight stays is at your own expense, but a discount may be offered on accommodation costs. Please indicate on the registration form whether you wish to take advantage of this.
It is possible to pay in two instalments, this can be indicated on the registration form. If payment in more instalments is desired, please contact us for options.
Discount
To continue to encourage you in your development as a (former) student or employee of Radboud University and Radboudumc, you will receive a 10% discount on this programme.
Entry requirements
This programme is intended for professionals involved in organising and setting up organisations, both internally and externally, as employees or consultants. We assume you have at least a hbo or wo degree and an academic level of thinking and working. If you do not possess a hbo degree, but have the level of thinking and work, please contact us so we can discuss together whether this programme suits you.