The Digital Impact Awards, a "leading award for impactful digital achievements", are organised annually by British Communicate Magazine. The expert jury awarded Letterprins in two prestigious categories: 'Best Use of Data' and 'Best Use of Mobile and Corporate App'. These nominations confirm Letterprins' success in improving reading through gamification, and it reinforces its position as an inspiring learning tool.
Impact of Letterprins
Letterprins has impressed with remarkable results, including registering over 10,000 accounts and an enthusiastic community of 3,000 children playing the game daily. Moreover, a preliminary analysis showed that Letterprins improves the reading skills of young readers.
"We have some important results," says Esther Steenbeek-Planting, initiator of the Letterprins project. "Children play the game daily of their own accord. This means they like it and are motivated to play. This is an important outcome because it is precisely reading motivation that is below par nationally and Europe-wide. If children are not motivated, they will not read. So, this is a super important first outcome. Without motivation, you will not get anywhere. In addition, reading skills improve while playing the game. We see that children recognise words faster as they practice. This is an important outcome because it indicates they are mastering the skill. They automate their skill (compare it to driving a car). First, you try it carefully, and then automatically start doing it without thinking."
Development and PR campaign
IJsfontein developed Letterprins on behalf of Radboud University in collaboration with several scientists from the Donders Institute and Max Planck Institute for Psycholinguistics. It embodies IJsfontein's mission to create innovative learning tools that harness people's natural curiosity and intrinsic motivation to learn. IJsfontein designed and developed Letterprins with a deep understanding of the needs of young readers and the power of gamification.
Vertigo 6 was responsible for Letterprins' social media and PR campaign. The Digital Impact Awards ceremony, where the winners will be announced, is scheduled for 18 October 2023 in London.
Letterprins was awarded the Best Digital Publishing category silver medal earlier this year. The jury particularly praised the scientific use of data to promote reading.
Letterprins encourages children to get reading mileage. They don't do this alone, as parents and caregivers are involved in experiencing reading pleasure at home and success together. With great results, such as 10,000 registered accounts and 3,000 children playing it daily, Letterprins has proven to be a powerful tool for promoting literacy among children.
IJsfontein, a leading creative studio, designs and develops playful (digital) learning based on the belief that people are naturally curious and intrinsically motivated to develop themselves. They create active solutions with serious impact.
About Vertigo 6
Vertigo 6 is a renowned marketing and PR agency known for its strategic insights and expertise in promoting innovative projects. Their collaboration with Letterprins and IJsfontein contributed to Letterprins' success and recognition at the Digital Impact Awards.