Mirjam Schokker: “Dare to follow your own path and be open to unexpected twists and turns”

After completing her hotel management studies, Mirjam worked for over fifteen years in the international hotel industry in various commercial positions. She then pursued a full-time MBA in London, at which point she decided to take her career in a new direction. She made a conscious decision to switch to the non-profit sector and worked for an organisation for homeless young people. Although this was rewarding, she was looking for a role that combined commercial challenges with social impact.

She found that combination at NS Stations. As Station Manager for Amsterdam Central and Utrecht Central, Mirjam is responsible for all station facilities, from safety and hospitality to maintenance, so that passengers can travel pleasantly, safely and comfortably. "The most interesting thing about my work is that I can make a valuable contribution to society every day. A station is a place where everyone comes together, and I think it's important that everyone feels welcome, regardless of their background, origin or purpose of travel."

Why did you choose the Organising in Communities programme?

To better understand what makes a successful community and how to apply this in practice at different types of stations, I wanted to deepen my existing experience with theoretical knowledge and practical tools. This Organising in Communities programme has helped me to further professionalise the existing communities at my stations and to set up communities at other stations in a more thoughtful and future-proof way.

I strongly believe in lifelong learning, and this course came at just the right time for me. I was able to apply the theory and insights directly in my daily work, which allowed me to deepen my existing experience and further professionalise my approach to community management.

What are your plans for the future?

My plans for the future are to continue working towards a better society, and for me that means using the influence I have as Station Manager. I want to continue investing in the online and offline communities we have built up at stations, but I also want to take this to the next level.

In 2026, I will start an ambitious project at the three largest stations, Amsterdam, Rotterdam and Utrecht, aimed at creating encounters. Bringing together travellers, employees, organisations and other stakeholders while enjoying a snack, a drink and accompanying music. Food and music transcend culture and race, connect people and thus contribute to a more inclusive and accessible environment at our stations.

What role do you hope to play in promoting the sustainability of societies?

I see my role primarily in creating sustainable, accessible and socially valuable places. At stations, this means contributing to an environment where people feel welcome, meet each other and connect, regardless of their background or culture. By investing in communities, social projects and inclusive events, I want to show that a station is more than just a place to catch a train or bus: it is a sustainable, social meeting place that contributes to a stronger and more resilient society.

In addition, I try to make sustainable thinking and acting practical, for example by working with partners in the areas of cleanliness, safety and hospitality, where sustainability is woven into everything from energy use and waste management to social impact. In this way, I contribute to a socially responsible and future-proof environment and inspire others to do the same.

What advice would you give to current students or graduates of Nijmegen School of Management (Radboud University)?

My most important advice is: “Dare to follow your own path and be open to unexpected twists and turns”. During my career, I have found that switching from commercial hospitality to non-profit, and later to a role at NS Stations, has provided me with the most valuable experiences and insights.

I would also advise students to always keep an eye on the human side of what they do. Whether it's travellers at a station, colleagues in a team or customers in an organisation, the most impactful results come when you truly understand what people need and how you can improve their experience.

And finally, look for work where you can combine social value with your own professional development. Not only will this give you personal satisfaction, but it will also give you the opportunity to make a difference in the world around you.