PLANET4B: understanding Plural values, intersectionality, Leverage points, Attitudes, Norms, behaviour and social lEarning in Transformation for Biodiversity decision making

Biodiversity loss can have significant direct human health impacts. It is a serious threat to the biosphere and human life. As such, system-wide transformative changes, including in behaviour and values, are necessary. The EU-funded PLANET4B project will promote awareness concerning the diverse perceptions of biodiversity and its communication to understand behaviours and motivations related to biodiversity prioritisation. The project will explore current multidisciplinary behaviour theories proposed for biodiversity decision-making and reconsider factors such as gender, religion, ethnicity, race, age, culture and disability to understand how they can potentially impact biodiversity perception and decision-making. PLANET4B will develop a transdisciplinary framework for changing attitudes and behaviour by adapting and implementing behaviour change methods in 11 cases from eight countries.