PLANET4B: understanding Plural values, intersectionality, Leverage points, Attitudes, Norms, behaviour and social lEarning in Transformation for Biodiversity decision making

Biodiversity loss can have significant direct human health impacts. It is a serious threat to the biosphere and human life. As such, system-wide transformative changes, including in behaviour and values, are necessary. The EU-funded PLANET4B project will promote awareness concerning the diverse perceptions of biodiversity and its communication to understand behaviours and motivations related to biodiversity prioritisation. The project will explore current multidisciplinary behaviour theories proposed for biodiversity decision-making and reconsider factors such as gender, religion, ethnicity, race, age, culture and disability to understand how they can potentially impact biodiversity perception and decision-making. PLANET4B will develop a transdisciplinary framework for changing attitudes and behaviour by adapting and implementing behaviour change methods in 11 cases from eight countries.


PLANET4B receives funding from the European Union’s Horizon Europe research and innovation programme under grant agreement No 101082212.

This project is funded by UK Research and Innovation (UKRI) under the UK government’s Horizon Europe funding guarantee.

This work has received funding from the Swiss State Secretariat for Education, Research and Innovation (SERI).


Culture Goes Europe, Climate Academy (CAC), Coventry University (CU), CzechGlobe (CG), Dadima's CIC (DC), ESSRG, Research Institute of Organic Agriculture (FiBL), Interdisciplinary Research Centre for Technology, Work and Culture (IFZ), Forum Urbanes Gärtnern (FUG), Good Issue Ltd (GD) - Jóügy Kft./BEE Environmental Communication, Martin Luther University Halle-Wittenberg (MLU), Norwegian Institute for Nature Research (NINA), Oslo Outdoor Recreational Council (OOF), UNEP-WCMC and University of Pisa. 

Contact information

Dr. Ilkhom Soliev: